Christophe De Sheemaecker has 31 years of (inter)national marketing and business development experience. He is part of a generation of creative and innovative marketing experts who understood that the four P’s cannot be considered as a standard because of 4 other more important elements: targeting, interaction, continuity and control; the basis for successful ROI driven integrated digital and direct marketing campaigns.

After being active as a business to consumer and business to business product & marketing manager for nearly 8 years in the automotive industry, he continued his marketing career in the multimedia, e-business and Digital Printing industry. He co-created in 1998 the first interactive travel site on the World Wide Web with over 100.000 unique visitors in a month time.

As a trendsetter in sales and marketing automation, Christophe understood very quickly how the combination of Business + Analytical Intelligence in personalized microsites and digital printing, would make a revolution in 1-1 marketing, giving the ultimate 360° insight of a customer, reaching repetitive and considerably response rates of over 85% with 70% sales conversion.